BRANDS WITH GENUINE SUSTAINABILITY
The second in our series of interviews devoted to Swiss companies and individuals of particular note features our longstanding customer, the marketing & brands expert Dr. Eckhard Sohns. The clarity of his experience and insights can in good conscience be described as a balm for the soul in these difficult times, reminding us that good things in the main are also very simple things and that authenticity always prevails. A out-of-the-ordinary interview for out-of-the-ordinary times.
The power of branded thrillers
A branded thriller is a thriller written exclusively for a client, in which the client’s brand plays a leading role. Whereby the word “brand” here may refer to a commercial proposition, or a company name, or for that matter a town or village, a tourist destination or an NGO. The object is to spread the word about a brand and heighten the sympathy felt by the reader.
Superpower of interdisciplinary teams
The opportunities offered by change, the superpower of interdisciplinary teams and the importance of empathy are just some of the exciting topics we addressed in our interview with Cordula Witzgall, managing director of mimaco gmbh.
Marton Radkai and the lived time
We spoke with the translator, journalist and author Marton Radkai about curiosity, difficult teachers, mechanical watches, New York, and the…
How can we make the world a better place? Part II
Part 2 of our Interview Special with the Managing Partners of the DO TANK becomehuman, who moderate collaborations between project participants and companies in the role of conceptual strategists and thereafter implement the resulting solutions in structural reality.
How can we make the world a better place?
becomehuman moderates collaborations between project participants and companies
in the role of conceptual strategists and thereafter implement the resulting solutions in
structural reality.
The Interview: All About ALTHALLER
“Communicate authentically. That’s the only thing that sets your company apart. Use the various social media channels to speak to precisely your target group…
Schau Verlag – Advantage customer magazines
To be successful, a CP publication should not serve to massage the ego of a creative service provider: Instead, it should focus very clearly and systematically on the customer’s requirements…
Jutta Lorberg on the fine art of crisis communication
“Naturally, a crisis always becomes our top priority, and first of all, we have to get an overview of the situation. That means collecting information and clarifying facts with the customer and, at the same time, instructing staff to monitor media in real time, including social media, so that we can react quickly if necessary.”
Interview with the Ensemble Enabler Team
“The collective wisdom and know-how of a company’s employees – at all levels of the organization – is just like a diamond in the……
Interview with Stefanie Mahler from the German Stem Cell Network
The GermanStemCellNetwork is a network of international, primarily German-based scientists working in various areas of stem cell research. The object of the Network is to create synergies between all areas of basic and applied stem cell research and act as an interface between science, education, politics and society.
Interview with Uyen Quynh Thach-Tichatschke
The Isarnauten agency recently produced a social media video campaign in Mexico for the Goethe Institute. Can you explain to us what that means in detail, especially when it comes to shooting on site and the planning that is required in advance? (In other words, what do you plan for and how is that put into practice?)
Zeljko Ratkovic managing partner at the brand.david agency
We are delighted to launch our new B & C Zine with an interview with one of our oldest customers, Zeljko Ratkovic, managing partner at the brand.david agency!
Welcome to the B&C Zine
We have some exciting news to share!
To celebrate our company’s 35th anniversary, we are launching the B & C Zine on our website.
Briefly, this is what it is all about…