The power of branded thrillers

A branded thriller is a thriller written exclusively for a client, in which the client’s brand plays a leading role. Whereby the word “brand” here may refer to a commercial proposition, or a company name, or for that matter a town or village, a tourist destination or an NGO. The object is to spread the word about a brand and heighten the sympathy felt by the reader.

Superpower of interdisciplinary teams

The opportunities offered by change, the superpower of interdisciplinary teams and the importance of empathy are just some of the exciting topics we addressed in our interview with Cordula Witzgall, managing director of mimaco gmbh.

How can we make the world a better place? Part II

Part 2 of our Interview Special with the Managing Partners of the DO TANK becomehuman, who moderate collaborations between project participants and companies in the role of conceptual strategists and thereafter implement the resulting solutions in structural reality.

Jutta Lorberg on the fine art of crisis communication

“Naturally, a crisis always becomes our top priority, and first of all, we have to get an overview of the situation. That means collecting information and clarifying facts with the customer and, at the same time, instructing staff to monitor media in real time, including social media, so that we can react quickly if necessary.”

Interview with Stefanie Mahler from the German Stem Cell Network

The GermanStemCellNetwork is a network of international, primarily German-based scientists working in various areas of stem cell research. The object of the Network is to create synergies between all areas of basic and applied stem cell research and act as an interface between science, education, politics and society.

Interview with Uyen Quynh Thach-Tichatschke

The Isarnauten agency recently produced a social media video campaign in Mexico for the Goethe Institute. Can you explain to us what that means in detail, especially when it comes to shooting on site and the planning that is required in advance? (In other words, what do you plan for and how is that put into practice?)

Welcome to the B&C Zine

We have some exciting news to share!
To celebrate our company’s 35th anniversary, we are launching the B & C Zine on our website.
Briefly, this is what it is all about…

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FAX: +49 89 85 83 60 8-28

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