PRODIR – Swissness Sustainability Quality Design

Baker & Harrison translated the customer magazine produced by the renowned Swiss manufacturer of writing instruments Prodir from the first issue to the last. “Pending” was published twice each year in German and in English with an overall circulation of 32,000 copies. Like the Swiss writing instruments themselves, the magazine told stories – fresh, surprising and creative. The focus was not so much on Prodir and the advertising industry: instead it specialized in tales worth reading, stories told from an unusual standpoint. It was a source of particular pleasure for us that “Pending” also garnered multiple awards. Having won the “BCP – Best of Corporate Publishing” gold award in 2007, the magazine then received the 2008 “Econ Award for Corporate Communication” in silver (Best Magazine).

After a few years intermission, so to speak, Pending has now been superseded by the innovative Open magazine, translated by Baker & Company since 2017, marking the continuation of our cooperation spanning some 15 years or more …
Open impresses with its original take of our times – Zeitgeist – and is also available as a blog. Go ahead and take a look!

For more information visit:
https://blog.prodir.com/en/

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